"It's more interesting to have just a picture of a small detail - then you can dream all the rest around it. Because when you see the whole thing, what is there to imagine?"
My vision for his [Justin Bieber’s] tour was, hey, if I’m going to do this I’d like to have some creative direction on his merch, and tie all these worlds together. I wanted to mix in some vintage tees with Justin, mix it in with some of these high-fashion pieces; have the merch have this same language
“I was just selfishly shopping and creating [in launching Fear of God]. Creating things for myself.”
“I did this exercise where I took my own collection and I printed Fear of God on these vintage tees.”
Jerry Lorenzo talks Fear of God and working with Justin Bieber.
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